Pioneer Power

Joe Riccitelli ’85

As executive vice president of promotion for the Jive Label Group, Joe Riccitelli ’85 is responsible for promoting some of the hottest names in contemporary pop music, including Pink, Chris Brown, Britney Spears, Justin Timberlake, and American Idol winners Kris Allen and Jordin Sparks, and finalists Cystal Bowersox and David Archuletta.

Now, in addition to overseeing all the promotional and marketing campaigns for radio and video outlets for these and more than fifty other artists, Riccitelli is offering his expertise to William Paterson’s music management students, as the visiting music management expert for the 2010-11 academic year.

“I’m basically a lobbyist for music,” he explains. “My job is to get the radio stations to play it.”

Riccitelli majored in communication at William Paterson, where he was a deejay and public relations director for campus radio station WPSC. A senior year internship at Polygram Records in the promotion department turned into a job offer for this music fan. In 1999, he moved to Jive as senior vice president of promotion; he was promoted to his current position in 2007. He supervises a staff of 25 who are deployed in major markets across the country.