William Paterson University Listed Among Top University Sales Programs in the Nation for 2017

--University’s Russ Berrie Institute for Professional Sales Program included in annual list since its inception in 2007

Seniors Victoria Reyes and Brian Potoczak

William Paterson University was recognized in the 2017 list of Top University Sales Programs for its Russ Berrie Institute for Professional Sales in the Cotsakos College of Business. The list, released by the Sales Education Foundation of Dayton, Ohio in their 2017 annual magazine, recognizes William Paterson University for preparing students for successful careers in professional selling and helping to elevate the sales profession.

William Paterson has been included in the organization’s annual list of top sales programs since it began the list in 2007.

“We’re very proud to be named among the top universities cited by the Sales Education Foundation,” says Prabakar Kothandaraman, executive director of the Russ Berrie Institute and associate professor in the University’s Cotsakos College of Business. “Employers are so impressed with our graduates that, in some instances, they are seeking our assistance to replicate our skill-building and competitive practices for the rest of their sales force. This year our most popular course in negotiation is also being offered to graduate students in the University’s MBA program.”

William Paterson, through its Russ Berrie Institute for Professional Sales (RBI), was one of the first universities in the country to offer a dedicated bachelor’s degree in professional sales. It consistently receives significant attention from companies for outstanding preparation and successful hiring.

Through the program’s academic preparation and its Sales Triathlon, National Sales Challenge and Sales Career Fair opportunities, RBI has established itself as a leader among sales programs.

The Russ Berrie Institute for Professional Sales was established in 2003 when the late Russ Berrie, the founder and chief executive officer of Russ Berrie and Company, Inc. donated funds to establish the program at William Paterson University. Housed in the University’s Cotsakos College of Business, the Institute represents a unique partnership between the private sector and higher education designed to advance the field of professional sales.