Students will learn to effectively apply management theories to enhance organizational welfare and profitability. Graduates will be prepared to manage organizational resources, and develop and implement strategic and tactical level plans to support organizational goals. A diverse array of courses in human resources, entrepreneurship, organizational behavior, labor management, and business analytics provide the opportunity to develop fundamental business competence. A focus on quality management and technology management qualifies our graduates to pursue managerial professions in health care, sales, banking, education, government, and production/manufacturing.
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Students will learn the art and science of marketing through the delivery of a balanced curriculum that ensures fundamental business competence. They will develop analytical, critical reasoning, and communications skills by focusing on customer needs and the dynamics of buyer behavior. Students gain an appreciation of cultural differences, quality concerns, ethical and sustainability issues, and disruptive technology impacts on a global marketplace. Courses in marketing research, consumer behavior, pricing, social media marketing, and digital marketing enable our graduates to provide customer insights and create value for their employers.
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The ability to generate revenue and "sell the business" are among the most fundamental sought-after qualities in new graduates. More than any other entry position, sales careers provide new employees with immediate visibility, accountability, recognition, reward and opportunity – perfect for individuals looking for a "fast track." We aim to provide students with lifelong skills including relationship building, communication, negotiation, and leadership. Sales careers are often cited by employers as the most highly visible and effective entry points for new hires to learn about the business and demonstrate their understanding of a company's products, customers, and the markets they serve.
A minor in business management will prepare to apply a business perspective to your primary field of study. Your knowledge of business fundamentals will enhance your career prospects and ease your transition into organizations and professions.
A minor in professional sales complements any major by demonstrating academic and practical sales credentials. Students take classes which develop a working knowledge of sales, marketing, and negotiation.
William Paterson University
300 Pompton Road
Wayne, New Jersey 07470
973-720-2000
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