Nancy Norris-BauerNew Jersey State Coordinator
Program Coordinator: Dr. Stephen Marcone
The Music & Entertainment Industries concentration provides the student with the entrepreneurial skills to be successful in the contemporary music and entertainment industry. With its connection to New York industry personnel, its objective is offer the most current information in the classroom and through internships. The Music & Entertainment Industries concentration immerses the music student in the environment of the industry while fostering a clear understanding of the role and needs of managing the artist's revenue streams. Please note that the program is designed primarily for music students who have not earned an undergraduate degree in the music business field. Those graduates who have a Music & Entertainment Industries degree are encouraged to pursue the M.B.A. or a law degree.
William Paterson University also offers an M.B.A. in Music and Entertainment Management.
“Is RnB having an Identity Crisis?: Examining the 'RnB Identity Crisis' Phenomenon in the Contemporary Music Industry."by Jasmine A. Henry
"The Impact of Sales when Marketing a Unique Direct-to-Consumer Bundle to a Niche Market on Facebok."by Tom Hefter
"More that just talent: What Characteristics does a successful jazz/classical artist in the performance field cureently need to make it as a successful recording artist?"by Grace Talusan
"How Does the Negative Protrayal of Women in Rap Music Impact the African American Executive Woman's Path to Success in the Music Industry?"by Tahese Toney
"How Video Game Soundtracks are used as a marketing tool and perceived by the consumer: An investigation of Why they do not sell."by James Dean
"Quincy Jones: A model of a Renaissance Man of the Entertainment Industry"by Hal W. Weary
"Downloading: An Artist's Trick or Treat"by Sonya Impelluso
"Middle Management Women in the Music Industry: Their Paths, Their Lives, Their Stories"by Keresse Chinara Burton
"Suggestions for Independent Rock Labels to Reach the Teenage Music Consumer"by Tim Alworth
"Alternative Media Marketing Tactics: An Examination of Several Roles of Alternative and Niche Marketing in Music Industry Business Models"by Heather Lynn Bowmaster
"Learning From the Movies: Can Theatrically Released Hollywood Comedies Be Used to Teach College Students About the Music Industry"by Daniela Schmitz
"Duties and Attributes of the Artist Manager: A Preliminary Investigation"by Geoff B. Sawyer
“An Investigation into Why the Jazz Artist’s Brand is Rarely Used for Product Endorsement” by Aaron Van Duyne III
“Concert Attendees’ Expectations of Their Live Entertainment Experience at Regional Theatres” by Tim Rawding
Aaron Van Duyne III, Jeff Price, Danny Goldberg, Adam Curry, Denny Tedesco, Sean Rosenberg, "Little Anthony" Gourdine, Adam Kornfeld, Dave Lory, Walt O'Brien, Derek Graham, Dave McPherson, Rob Fusari, Rob Kos, Wayne Goldberg, Daryl "DMC" McDaniels, Jerry Lembo, Bruce Carbone, Jake Slichter, George Gilbert, Ken Schlager, Dave Wolter, Jim Caparro, John Scher, Joe Riccitelli, Tom Calderone, Hanson, Jeff McClusky, Peter Thall, The Hooters, Dave Marsh, Dan Kennedy, Bruce Lundvall, Bill Werde, Al Branch, Tommy James, Brendan Toller, Peter Ganberg, Randy Hoffman, Leslie Gore, Fred Goodman, Paul Rosenberg, Monte Lipman, Kenny Laguna, Tom Page, Joe Mardin, John Desmore.
William Paterson University
300 Pompton Road
Wayne, New Jersey 07470