Digital Marketing, Undergraduate Certificate

Students will learn how to analyze online marketing strategies and argue for their use in different digital marketing situations, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, content marketing and mobile marketing. According to the U.S. Bureau of Labor Statistics (BLS), the job outlook for marketing professionals is projected to increase by 10% through 2031 with demand in the digital marketing area trending somewhat higher.

This certificate is appropriate for students in any major that supports a career in marketing (Business, Communication, English, etc,). The courses in this certificate can be used within the Marketing major or minor. Student earning this certificate may wish to add on the certificate in Social Media Marketing.

View course descriptions in the University Course Catalog:

Program Details

  • Level: Undergraduate; Entry Level to Intermediate
  • Eligibility: Current WP Students; Non-WP Students
  • Credit or Non-Credit: 12 college credits (4 courses)
  • Instruction Method: Traditional and online courses available
  • Average Time to Completion: Three semesters; summers optional

Skills Developed*

  • Communication
  • Technology

*Categories based on the National Association of Colleges and Employers (NACE) key competencies

Noteworthy Careers Supported by this Certificate

  • Digital Marketing Specialist
  • Web Analytics Specialist
  • Social Media Marketing Manager
  • E-Commerce Marketing Manager
  • Email Marketing Specialist
  • Search Engine Optimization Specialist

Contact us

Dr. R. Kashyap, Chair
1600 Valley Road 3066

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