Marketing Analytics, Undergraduate Certificate

Students completing this program will be able to analyze the key role of data and analytics to inform marketing decisions and marketing strategy; use marketing research methods to identify, collect, and analyze data that can inform marketing decisions and strategy, develop marketing dashboards utilizing data visualization techniques, including the ability to create effective data visualizations that communicate insights to stakeholders, use analytics tools to conduct profitability analysis.

This certificate is appropriate for students in any major that supports a career in marketing (Business, Communication, English, etc,). Courses in this certificate can be used within most business majors. A student earning this certificate may wish to add on the Marketing Research Certificate.

View course descriptions in the University Course Catalog:

Program Details

  • Level: Undergraduate; Intermediate to Advanced
  • Eligibility: Current WP Students; Non-WP Students
  • Credit or Non-Credit: 12 college credits (4 courses)
  • Instruction Method: Traditional and online courses available
  • Average Time to Completion: Three semesters; summers optional

Skills Developed*

  • Critical Thinking
  • Technology

*Categories based on the National Association of Colleges and Employers (NACE) key competencies

Noteworthy Careers Supported by this Certificate

  • Marketing Analyst
  • Data Analyst
  • Business Intelligence Specialist
  • Consumer Insight Manager
  • Marketing Coordinator
  • Marketing Consultant
  • Marketing Research Director

Contact us

Dr. R. Kashyap, Chair
1600 Valley Road 3066

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