Marketing Research, Undegraduate Certificate

Students who earn a Marketing Research Certificate will be able to: apply marketing research methods and techniques to solve marketing problems; analyze, interpret, and communicate marketing research findings to business functions and stakeholders; demonstrate knowledge of the ethical and legal issues surrounding the collection, sharing, and responsible use of customer data; analyze consumer behavior and decision-making processes; apply appropriate statistical techniques and deploy statistical software for data analysis and work collaboratively in a team environment.

This certificate is appropriate for students in any major that supports a career in marketing (Business, Communication, English, etc,). Courses in this certificate can be used within most business majors. A student earning this certificate may wish to add on the Marketing Analytics Certificate. 

View course descriptions in the University Course Catalog:

Program Details

  • Level: Undergraduate; Intermediate to Advanced
  • Eligibility: Current WP Students; Non-WP Students
  • Credit or Non-Credit: 12 college credits (4 courses)
  • Instruction Method: Traditional and online courses available
  • Average Time to Completion: Three semesters; summers optional

Skills Developed*

  • Critical Thinking
  • Technology
  • Team Work

*Categories based on the National Association of Colleges and Employers (NACE) key competencies

Noteworthy Careers Supported by this Certificate

  • Market Research Analyst
  • Market Intelligence Specialist
  • Consumer Insights Manager
  • Marketing Coordinator
  • Marketing Consultant
  • Marketing Research Director

Contact us

Dr. R. Kashyap, Chair
1600 Valley Road 3066

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