Students who earn a Marketing Research Certificate will be able to: apply marketing research methods and techniques to solve marketing problems; analyze, interpret, and communicate marketing research findings to business functions and stakeholders; demonstrate knowledge of the ethical and legal issues surrounding the collection, sharing, and responsible use of customer data; analyze consumer behavior and decision-making processes; apply appropriate statistical techniques and deploy statistical software for data analysis and work collaboratively in a team environment. This certificate is appropriate for students in any major that supports a career in marketing (Business, Communication, English, etc,). Courses in this certificate can be used within most business majors. A student earning this certificate may wish to add on the Marketing Analytics Certificate. View course descriptions in the University Course Catalog:https://academiccatalog.wpunj.edu/index.php?catoid=33 Current students sign-up here: Declare Certificate If you are not currently enrolled as a student, please apply here.
