Title Crisis Communications in a Social Media Intensive World Instructor Sunil Robert, Tata Consultancy Services Abstract Today's business world is far more complex with the ubiquitous social media posing constant challenges to marketers and communicators. A global corporation or a small business cannot be successful if it does not have a crisis communication plan in place. Based on two global crises that were personally managed for a software firm based out of India and London, we can examine briefly the critical elements of a good communication plan. What lessons and insights can we glean out of those case studies to apply for firms in this ever changing world? Date/ Time Tuesday, December 6th, 2016 6:00 pm - 7:15 pm VR1012 Location Cotsakos College of Business 1600 Valley Rd
