INFORMATION FOR
The Public Relations Student Society of America (PRSSA), the foremost organization for students interested in the public relations and communications fields across the globe, has added William Paterson University to its network of chapters worldwide. This affiliation grants WP faculty and students access to the extensive professional development, educational resources, and scholarships provided by the Public Relations Society of America (PRSA).
William Paterson’s chapter will by supported by University public relations professors Lorra Brown and Jungyun Won as faculty advisors. WP alumnus Logan J. Williams ‘08, senior vice president and executive director at Golin, and Christina Forrest, vice president of Violet PR, will serve as the group’s professional advisors.
"We are thrilled to achieve PRSSA Chapter status,” Professor Brown says. “With this milestone, students in our BA in public relations and MA in integrated marketing communication programs will gain opportunities to build industry connections, expand their networks, and enhance their professional outcomes. This partnership elevates our academic offerings and further empowers our students to achieve even greater career success."
“Membership in PRSSA has shown to be a transformative experience for up-and-coming communications professionals,” adds PRSA Chairperson Joseph Abreu. “Exposure to PRSA’s valuable resources and network of professional mentors allows students to connect, learn and grow.”
Careers in public relations-related fields continue to grow faster than the national average and are listed as a top-8 growth industry by Fortune magazine. The University's undergraduate degree program in public relations provides students with courses in integrated communication planning, digital and social media marketing, strategic multi-platform writing, event promotion, and program development. The new graduate program in integrated marketing communication focuses on integrating different communication channels and tactics to create a unified brand experience for customers and key stakeholders.
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